How to Use TaxDome to Turn Prospects into Paying Clients Faster
Why Your Accounting Firm Is Losing Leads Before They Even See Your Prices
Let’s be honest, we live in a world where everything we want and need is at our fingertips. Our world is fast-paced, on-demand, and ready at all times. And if we aren’t ready to live in that fast-paced world, then you might as well call your accounting firm a dinosaur.
And while I don’t necessarily think we should always focus on just speed, there is a lot of value in prioritizing speed AND quality when it comes to bringing on new clients to your CPA firm. Why? Because clients demand it, and they can also be fickle. If we can hook the client and show them our value FASTER than our competitors, then we have a much better chance of landing that client.
There are a lot of ways a slow, clunky, unorganized lead onboarding process can hurt us before we even get to pricing, and here are a few examples:
Leads come in but never get a response same day
Back-and-forth email chains to schedule a consult
Proposals go out and then... silence
No system to track where prospects are in the pipeline
Onboarding feels clunky once they say yes and there is not a clear path moving forward
Luckily if you’re here, then you probably know we are big fans of solving problems, and this particular problem is a clear systems problem with a clear systems solution. In this blog, we’ll be talking about how you can use TaxDome to alleviate this pain point, maximize your use of TaxDome’s features and automations, and give a fantastic experience to your leads….convincing them with your stellar value that YOU are the right choice.
TaxDome Can Fix This, But First, You Need to Understand What It Can Actually Do
A lot of accounting firms are now familiar with TaxDome and its many uses, but so many that we encounter still see TaxDome as a tax season solution or just a CRM. But TaxDome can really help you manage so much more than that, and get the most bang for your buck, when you start to utilize what its great at. And closing leads? TaxDome definitely can help in this area.
Let’s talk about how you may onboard clients, and how you can use TaxDome to streamline and automate this.
What Lead Onboarding Looks Like Without a System (And What It Should Look Like)
Without TaxDome (Manual Process):
A prospective client sends an inquiry via email — manual
You follow up to ask qualifying questions and request documents — manual
You go back and forth over email to schedule a consult — manual
You build a proposal from scratch and send it — manual
The lead reviews and signs — manual
You send an invoice — manual
The lead pays — manual
You send a welcome email to officially bring them on — manual
In TaxDome, it may look a little like this. And I want you to notice which parts are automated, and which parts are manual - and notice the difference from above!
With TaxDome (Automated Process)
A prospective client submits an inquiry through a link on your website, which automatically creates their TaxDome account — automated
The lead immediately receives a custom questionnaire you've built in TaxDome — automated
Once they submit, they receive a link to book a call directly on your calendar — automated
You have the discovery call — manual
You send a custom proposal using your pre-built TaxDome templates and the client e-signs — partially automated
A standard deposit invoice is triggered automatically, or you customize the amount before sending — partially automated
The lead pays — manual
A welcome message is sent to officially bring them on as a client — automated
This may look a little different depending on your needs, but as you can see, you’re able to automate a HUGE portion of this process, freeing up your time to actually add value to your leads and clients. Your process becomes clearer as well, and easy to track exactly where leads are in the pipeline.
The TaxDome Features Accounting Firms Should Be Using to Close Leads Faster
Let’s break down the features & automations above to be super clear about what TaxDome can do for you when it comes to closing your leads:
Client intake forms - you create a custom questionnaire to qualify leads. This can be automated in your pipeline to collect whatever information you need up front.
Scheduling links/Email Automation - add these to your emails or chat and allow clients to automatically book a call with you (we use Reclaim.AI, Calendly is another great option)
Proposal and engagement letter templates - create templates that can be used and adjusted where needed over, and over. This speeds up the process and allows for more automation
E-signature - quickly collect the signatures you need
Automated follow-up reminders - turn these on for e-signatures, questionnaires, proposals and engagement letters
Invoicing and payment collection - Create templates, send reminders & quickly collect by using TaxDome payments
The Booked and Paid Framework we use incorporates the above features and automations inside TaxDome, actually creating a Lead Onboarding pipeline you can use over and over again. You’re creating a process that will streamline your work, take administrative tasks off your plate and open you up to add more value, and ultimately, to close leads faster with greater value.
This process becomes repeatable by adding it to a TaxDome pipeline, and shortens that close time. It also makes it so much easier for you to know exactly where your leads are at in the process so you don’t feel all over the place quite so much.
Closing leads faster doesn’t reduce the value you add, or even mean you’re selling harder. It means you’re removing friction in your process, and giving clients a great experience that makes them want to work with you.
How to Get the Booked and Paid Framework Working in Your Firm
You don’t have to create this process in TaxDome from scratch. You can use the templates and tried and tested frameworks that we’ve created to help you close your leads quickly, managing everything in one place, alongside your tax and bookkeeping work.
If you want this created and built, custom to your firm, inside TaxDome - then let us help! We offer custom done for you builds, where we take care of the design, build and help you implement Taxdome in your firm. Learn more here.
Or, if you’d rather do it with some help, then join the FutureProof Accountant Membership. Inside, we give you the exact templates you need to get this up and running inside your accounting firm, fast. We lay it all out in an easy to use way, and you’ll get access to our community, other pipeline templates, trainings & live support inside. You can learn more here.
Your leads are out there, and they are ready to say yes to working with you. The difference between the firms that close them and the firms that lose them almost always comes down to the experience you give people before they ever become a client. A slow, manual, disorganized process sends a message that you really don't want to send. However, a fast, clear, professional process? That's how you stand out before you even talk about price.
You don't have to build this from scratch, and you don't have to figure it out alone. Whether it's through our done-for-you build, the FutureProof Accountant Membership, our YouTube, or our blogs, we're here to help you build the firm you need.
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